Kane, producer-rapper Soopafly and songstress LaToiya Williams, who will all release their own CDs in the coming year. The disc, the first from his label, Doggystyle Records, is an opening act for Snoop’s Doggystyle All-Stars-headed by rappers E-White and Mr. Dre’s album The Chronic to personify the gangsta rap sound of the of the early ’90s, the hit-and headline-maker is now mirroring his old mentor’s supporting role, with Welcome to Tha House, Vol. If there is one motto Snoop Dog has learned in more than a decade in rap, it is “do unto others.” After breaking out of Dr. Judging from his newest venture (and his various arrests since 2002), we’re guessing that this teetotal period did not last much longer than 12 days.
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In it, Snoop confesses that it his 12th consecutive rolling-free day-the longest time he’s ever gone without smoking some “herb” in a decade. We’ve spoken with D-o-double-g quite a few times, but we thought we’d revisit this interview between the entrepreneur-rapper and Adam Sandler. We suppose there’s no better way to re-use, recycle and reduce than by smoking some Snoop Dogg lyrics post-bedtime read. Already a rapper, actor, producer, philanthropist, Little League football coach, porn film director (Snoop Scorsese), clothing designer, candy maker, author what else is left? The ever-inventive Snoop has found a new money-making, marijuna-motivated, creative outlet-publishing a book of his lyrics made entirely of rolling papers from Snoop’s new rolling paper line, “Kingsize Slim Rolling Papers” and hemp, with a match strip on the spine entitled Rolling Words: A Smokable Songbook. Snoop has a genuine passion for the label and the culture, and we are all excited to have Snoop join the Def Jam Family.It must be difficult to think of new and exciting career ventures when you are Snoop Dogg. Not only does Snoop understand what it takes to be a successful artist, he is one of the most creative, strategic and entrepreneurial people I know. Harleston added: “I have had the pleasure knowing and working with Snoop Dogg for more than twenty years. In a statement, Grainge said: “We’re thrilled that the one and only Snoop Dogg is bringing his deep industry experience, strong relationships, boundless creativity and infectious energy to Def Jam.” He then thanks Grainge and signs off: “UMG-Def Jam: family until the wheels fall off.” He says he will also dig into the label’s catalog to tell the “life stories on these great artsts,” bring in new talent - “and maybe a Snoop album - you never know.” “So when I got the opportunity, my main focus on Def Jam was to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game - to diversify their portfolios to be superstars,” he continues.
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He talked about the label’s great music - as video snippets of classic Def Jam artists from Public Enemy, the Beastie Boys and Slick Rick to Foxy Brown and Ludacris flash by - as well as its family vibe, musical legacy and efforts outside music, like Def Comedy Jam. “Well lemme tell ya, as a young rapper, Def Jam was the holy grail of hip-hop.” “Now, you may wonder why, so late in my career, would I wanna work for Def Jam Records,” Snoops says as Def Jam artists Public Enemy’s 1989 classic “Fight the Power” plays in the background. In the announcement video below, Snoop - who also alludes to the fact that Def Jam and his former label, Death Row, were deadly rivals in the 1990s - talks about the role.
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He not only executive produced the Netflix show “Coach Snoop, GGN: Double G News” and the TNT game show “Joker’s Wild,” he garnered an Emmy nomination as executive producer for the hit VH1 show, “Martha & Snoop’s Potluck Dinner Party.” He also has made multiple investments and endorsements spanning the lifestyle, food/beverage, and cannabis industries, and founded the Snoop Youth Football League in 2005. With an immediate focus on A&R and creative development, Snoop Dogg is joining Def Jam as a senior strategic advisor, based in Los Angeles and reporting to Universal Music Group Chairman & CEO Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston, who is pictured above, left, with Snoop.Īs has been proven many times over the decades, Snoop is not just a top-shelf rapper but also an extremely successful entrepreneur - which is one of the many things he plans to instruct the label’s young artists about. Legendary rapper Snoop Dogg has joined Def Jam Recordings as executive creative and strategic consultant, “a new role that will allow him to strategically work across the label’s executive team and artist roster,” according to the announcement.